Brand Reformed is a consultancy by Rachel Letsche, dedicated to shaping multidimensional modern brands.

Fashion. Art. Wellness. Consumer Goods.

As fragmentation and unpredictability challenge traditional frameworks, excellence is redefined through dynamism and adaptability in brand development, creative direction, and marketing strategy.

Brand Reformed reflects an empathy-driven, research-informed approach, shaped by extensive experience in brand marketing across both large corporations and creative startups.

Clients can expect decisive brand foundations, substantive creative concepts, and clear marketing strategies.

The work is direct, thoughtful, and designed to help brands grow with intention and credibility.

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Areas of Specialty

Brand & Consumer Strategy

Building brands with substance and direction

  • Brand identity & core positioning
  • Category analysis & market context
  • Consumer research & narrative development
  • Sales strategy & customer loyalty

Marketing Orchestration

Translating strategy into action

  • Customized marketing playbook
  • Tactical deployment planning
  • Content, events, and partnerships

Brand Creative

Creative built to work and resonate

  • Campaign development
  • Creative briefs & tactical frameworks
  • Project management systems

Marketing Leadership

Flexible leadership for evolving teams

  • Fractional, needs-based marketing leadership
  • Full-service agency oversight
  • Coaching & mentorship

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Brand Reformed elevates the businesses that elevate the world, helping clients to achieve clarity and confidence as they navigate the ever-evolving consumption landscape with fluidity and a focus on the future.